All beekeepers love their bees and want to take care of them. All harvesting — be that for honey, beeswax, or royal jelly — is done in a minimally invasive manner so as not to disrupt the hive.
The basic process for harvesting royal jelly includes maintaining a "Queenless" hive perpetually. The hive is then always trying to produce a new Queen. On the 8th day of larvae development, roughly 45 larvae are removed and royal jelly harvested (out of a colony of 50,000 bees). After that the cycle restarts.
A queen bee can lay 3,000 eggs a day. The hive producing royal jelly uses 45 queen cups with 45 larvae, which emulates the natural process of a beehive. Our position is that this is not an unethical process and is no more disruptive than harvesting honey.